For my final project, I decided to develop a book suitable
for a child aged 2-5 with a soft toy of one of the characters. There are lots of products that are
developed from popular children’s books, but I felt that a soft toy was an
achievable aim, and I wanted to use my pattern cutting skills. Also, after I have left college, developing a soft toy or doll that I could sell
as part of an online shop could be useful.
I looked in the
following shops for inspiration – Waterstones, Beau Cadeau – a shop near Frank
gate, Marks and Spencer, Boots, Build-a bear and Toys r us.
Waterstones was the most productive place for looking at
toys that are spin offs from popular books, but the other shops gave me construction and character ideas
to follow through. There were also
plenty of sites on the internet that have toys that I havn’t seen sold in Toy
shops, but which are spin offs from popular children’s books. There are ranges of ‘The cat in the Hat’
toys from Dr Seuss’s books that I've never seen sold here.
After some research (consisting of squeezing cuddly toys) I
decided that the toys I liked the best and wanted to develop generally hasd solid foam bodies with a soft
outer fabric – generally a knitted velour, which is hard wearing and can be
sponged/washed. A really good example
of this is the Moomin toys developed by Aurora.
They have the shape really well developed – one shop assistant described them as having ‘just the right
amount of tummy’
Aurora also produce the soft toys for The Gruffalo,which has a huge range of different activity books and products on offer. I asked at Waterstones, and The Gruffalo is their most popular children's book - the power of televison!


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