I decided (last minute!) to re-do the rocking card and see if I could adapt the concept to promote other areas of my portfolio.
My original spinning card doesnt spin any more - it's been squashed flat by being in portfolios. I tried to make this one a little more durable by filling the gap with foamboard (my newest toy), and replacing the buttons on the back of the spinner with washers to give more weight.
I had to print this at home, ad as you can see, the colours differ hugely from the items I got printed at the printer - so everything must be printed on the same printer to keep consistancy. I actually managed to adapt and produce the card quite quickly - my photoshop skills are getting better,, but again, this is an item I would re-do for the show if it is to be included at all. I've lost confidence in it as a product, as it's not going to impress anyone if it doesn't work
calicocat
This blog is for research for our module on self promotion. It also includes blogs on toy development and board books for our Final Major project.
Wednesday, 6 June 2012
Monday, 4 June 2012
Business cards.
I looked at different business cards, I have a stack at home
that I also looked through. Just as an
immediate response, I find a lot of business cards too bulky, too white, and
too matte. I really liked Laura Weeks
business card from last year, as well as the card of the first World War nurse
in your office because of the curved corners.
They stand out immediately for me, and look more expensive.
I had a look at business card printing on line, which is
cheaper than most printers I have looked at (unless you print them double sided
on their card stock and then cut them out.
I particularly like the smaller mini-cards that Moo do. I like the idea of a small image on a card
rather than trying to squash down a large painting into a small space, and then
adding text. I also like the idea of a
gift-tag that turns into a business card – or vice-versa.
I also like the idea of customising business cards, I don’t
think it’s practical to do so by changing the shape radically, and would
increase the cost if they had to be lazer cut.
I think I could do so by adding ribbon or beads, and although this might
make them irritating in a wallet, they would have a double life as a bookmark.
I need to be careful how much I add to the cards though, because too much ribbon/beading makes them difficult to stack and store neatly, so I will tone down my 'extras' to make them easier to handle in bulk.
I made these card by getting them double side printed at the printers and then cutting them out myself to save money. As usual, it has printed darker than I imagined (you cant make out the text as well as I would like, and I need to look at where I position the text so that it is not compromised when I punch holes in them. This is another 'back-to-the-drawingboard' item, which I will work on before the show.
Exquisite Corps card and envelope
Exquisite corpse
I have wanted to do a set of exquisite corpse cards since
doing the project at the beginning of the academic year. This is a step towards another project I
would really love to do, a full set of playing cards. I found this image of uncut playing cards ages ago, and like the potential they have - all those games you could play when they are cut out, although these look more like tarot cards, cups, swords, coins and wands?
I think Exquisite Corpse is a good way to show off
characterization, and also that I can illustrate to set sizes and dimensions. The characters had to hit certain places at the neck and waist, and it was fun drawing those out.
I need to another two characters to really make this set complete, as
there aren’t enough girls to boys ratio.
There needs to be another dress in there and a strange tummy - Queen and Caterpillar, or Griffin. I did sketch out a Queen originally, but she looked too squashed and there was too much red, so she was rejected before I even got to the scanning stage!
Because they easily reproduced, the time is in the designing
and cutting. The cost is in the card and
printing, which is about £2.00 a set. I
printed a set of business cards along with the Corpse cards, so it would be a
cost effective exercise to get a set of cards and envelope on the same A3 piece
of card. A simple band round the cards would bring down the cost, but I do like
that envelope, it has a solidity about it.
I can imagine doing cards with politicians/current affairs,
or maps and machines as a good way showcase some editorial work. I like this product, it feels very me! It’s a product you can play with, so it might
not end up in the bin immediately, and there are lots of opportunities to get
your contact details on the back of the
cards.
As a promotional thing, just like the Itialian cards, you could sell them uncut, printed onto card back and front. This sort of goes with the idea of cut-out dolls, where the buyer has the opportunity to either play with the image or leave it as a piece of artwork.
The thing I am disappointed in is that the backs of my card look much darker printed, than they did on the screen. It obscures my contact details, so I will change that. I also had some trouble getting the back and front lining up. I had deliberatly made the backs into quite organic squares, with the suites not entirely central, to make them look hand painted and not machine made. They need more of a margin to really work, and lighter colours in the centre.
As a promotional thing, just like the Itialian cards, you could sell them uncut, printed onto card back and front. This sort of goes with the idea of cut-out dolls, where the buyer has the opportunity to either play with the image or leave it as a piece of artwork.
The thing I am disappointed in is that the backs of my card look much darker printed, than they did on the screen. It obscures my contact details, so I will change that. I also had some trouble getting the back and front lining up. I had deliberatly made the backs into quite organic squares, with the suites not entirely central, to make them look hand painted and not machine made. They need more of a margin to really work, and lighter colours in the centre.
Book in a Box
Book in a box
I have wanted to use this folded book for promotional
purposes ever since I learnt how to do one for Contextual Studies. If the individual squares are less than 8cm,
the whole grid can be fitted on to A3 paper, which makes it a viable book for
promotional purposes. As images could be
printed on both sides (I’ve chosen to put contact details on the reverse),
something like18 individual images could be used.
I wanted the book to look like a present, something
expensive, like a box of perfume, and played around with the colours for quite
some time. I came up with the idea of
having three boxes each with different parts of my portfolio, with a different
coloured ribbon on the top to denote which section, which would have tied in
with the different coloured sections of my website.
I initially wanted the book to be blue, with a white ribbon,
like Alice’s dress. I bought organza to
cover white cloth, which just would not stick when I came to make the books
themselves – the organza is made from man-made fibres.
When I did manage to get the book stuck, I wasn’t happy with how the printed part of the book made a lighter coloured line that divided the box near the base.
Several people had picked up my prototype and asked if there was anything IN the box, so I decided to put the book in the box, which I feel makes the object more intriguing. The label is one of my business cards. By keeping the cards as playing cards and using plain fabric (the fabric is linen) the present can then have different bow and different beads to give it an individual feel.
When I did manage to get the book stuck, I wasn’t happy with how the printed part of the book made a lighter coloured line that divided the box near the base.
Several people had picked up my prototype and asked if there was anything IN the box, so I decided to put the book in the box, which I feel makes the object more intriguing. The label is one of my business cards. By keeping the cards as playing cards and using plain fabric (the fabric is linen) the present can then have different bow and different beads to give it an individual feel.
To re-make the book as a flatter post-able version would be
quite simple, but I have indulged with this version. The foam, trimmings etc cost very little, and
have been left over from other projects.
I have also customised the books with beads and found objects such as shells and keys, which is something I would like to continue exploring.
The cost in producing this is in the time, and the postage. I was reasonably happy with the way these printed, although the back of the book needs adjusting to fit the folding really accurately.
The cost in producing this is in the time, and the postage. I was reasonably happy with the way these printed, although the back of the book needs adjusting to fit the folding really accurately.
Portfolio Squares
Portfolio squares
I want to market myself as an illustrator who has painting
skills, and who uses bright colours. I
wanted my portfolio squares to reflect this, and to read as colourful from a
distance.
Just putting all my favourite images together didn’t quite
work. After playing about with several
versions, I decided to colour co-ordinate my squares, using the background
colour as the base. I also changed the
way some of them faced to keep everything either heading inwards or looking out
directly at the audience.
I have kept a record of my progress using screen dumps.
I first thought of telling a story (I'd love to do a birthday party - another project), and I liked the idea of splitting an image over two or three squares, as if hey were looking through windows, but even though I like these images, they didn't have the colourful element I wanted.
So I pulled together images I liked, but tried to get diagonals of colour running accross. I liked the idea of Jessie and Patch in opposite corners.
I also played around with the idea of perhaps having vertical lines of insects and characters (which I didn't record) but went back to colour. I liked the idea of having a central blob of red.
I finally settled on the idea of horizontal bands of colour, and after that it was just a case of tweeking the images.
I first thought of telling a story (I'd love to do a birthday party - another project), and I liked the idea of splitting an image over two or three squares, as if hey were looking through windows, but even though I like these images, they didn't have the colourful element I wanted.
So I pulled together images I liked, but tried to get diagonals of colour running accross. I liked the idea of Jessie and Patch in opposite corners.
I also played around with the idea of perhaps having vertical lines of insects and characters (which I didn't record) but went back to colour. I liked the idea of having a central blob of red.
I changed the direction of the fish, flea and rabbit so that they all faced inwards. Other characters like Jessie and Patch are looking directly at the audience. And that's it. Theres a mix of large and small brushstrokes to give texture. I did mu best to get text in using photoshop, and had to cut down on what I had written. If this causes problems, Ill do it again in Indesign and re-submit. I wasn't sure how you needed it for printing.
This has been good for me to do. Last year at this time I would have really struggled with getting the images on the template, let alone cropping and turning them. This year all I've struggled with is the text box!
This has been good for me to do. Last year at this time I would have really struggled with getting the images on the template, let alone cropping and turning them. This year all I've struggled with is the text box!
Sunday, 27 May 2012
The Stuff I've Not Bought Into College!
| Different star shape trials |
| 3 different owls with different expessions using embroidery |
| Different amounts of embroidery on the stars |
| Three cheeky aliens. |
I made three of each finished toy after I had got the shape, and I have submitted 4 toys in total, 2 aliens for different embroidery and facial expressions, one star with the amount of embroidery that I felt was the best, and the owl I liked best for finish and expression.
Evaluation and Conclusion
I’ve really enjoyed doing my Final Major Project. It’s combined two things that I enjoy doing –
creating something using fabric and creating images.
Toy Development.
Because I already had a strong idea of how I wanted the
characters to look, toy development became an exercise in problem solving, and
to a certain extent compromising, when it came to the materials I could source.
| Trial shapes for stars. |
I had sketched the alien as far back as last summer, Little
Star and Owl had started to develop during the early part of Self-Promotion
when we were doing badges and cards. I
had a fair idea of their shape and relative size. The hardest one to develop was the star. It took me several attempts to really get the
shape I wanted, even though it’s actually the simplest character in terms of
colour and facial expression. The Owl also needed more work on the block shape. Both the alien
and owl had more surface decoration and details to work out, and take more work
in terms of embroidery and sewing.
| Owl needed to change shape too - so his wings didn't stick out! |
As Ben pointed out, these are only proto-types, which
someone else would have worked on independently from a finished book, so
developing toys first and then using them in illustration is a topsy-turvy
process. I appreciate this, but part of
the challenge for me has been to make a character and then express it as
closely as I can in a book form. Who
knows, I might one day be presented with a developed character and told to
illustrate exactly that.
I have used lots of skills I already had, like pattern
cutting and sewing for this part of the project, but I had not looked at or
done machine embroidery before. I can
see myself using this again (when I can get hold of a second-hand machine),
maybe to produce things to go on Etsy.
I can see this sort of embroidery adding value to promotional goods as
well. I have thought about
sewing/applique for creating images, but I’m too fond of painting and I would
need to find a really good photographer to get the image digitalised. I’m also not sure I have the patience to work
in this sort of way either – paint is such instant colour.
Book Development
I looked at a lot of board books before sketching, and it
helped! My instant reaction to the whole
board book and toy thing had been to dismiss them slightly as an inferior
product to Picture Books, or just a truncated version with a spin off toy. I now see I was wrong and that there is a
whole pre-school, pre-reading set of books that are very cleverly devised,
written and illustrated for this age group.
I really enjoyed painting my images for my board book. It was fun to crank up the colours and get
out a big brush to do the backgrounds. Whilst I am pleased with the images, I realise
now that one of my biggest shortcomings is to leave the text as – almost – an
afterthought. I need to have a clearer
idea of the text, font, size and space it will take up on the page from the
work go, and should concentrate on page design as much as character design. I think I got a bit carried way with the
whole ‘making-a-toy’ thing, and left the text behind.
I also enjoyed the challenge of physically making a board
book, it made me consider the needs for that age-group more, and do more
research. It’s a different approach to
making a hard-back book, for an adult or older children, who are more likely to
treat a book more gently. There are lots
of things to be taken into consideration to produce a more durable product that
can be used independently by little people with little (but very strong!)
hands. I’ve explored things like
different card and paper finishes, as well as size.
The more I look at other board books, the less convinced I
am that these particular characters are as good as some others for
toddlers. For me, Bing bunny is spot on,
a toddler with appropriate responses, and whilst Maisy has friends, her story
lines are very direct and accessible to toddlers. I think I might be slightly out of touch with
this age group, and need to rethink some of the story lines before approaching
publishers, or use them for picture books instead of board books.
Conclusion.
There is a large chunk of publishing aimed at small
children, with some exciting, colourful and interesting products around. I feel I need to do more research into
characters and images, and perhaps even sit in the corner of a playgroup to
really get back to how these little ones look at life. I don’t think it’s a coincidence that Lucy
Cousins (Maisy’s author) is a mother of four, or that Ted Dewan had a toddler
underfoot when he developed Bing. I hadn’t appreciated how long ago it was since
I had toddlers running around, and it’s dangerous to think you know an age
group just because you’ve experienced living with a couple.
This has been an interesting project. I feel I’ve learnt a lot and discovered some
gaps I need to fill, particularly with page design, text and bleed. The feedback from group tutorials and the
power point presentations has been very valuable. The experience of talking about my project in
front of others felt nerve-wracking, but it was really useful to put my aims
into words, and then do the work needed.
Thanks again for all your help and advice.
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